The Lighting Police, alongside the light research center Ciluz, launched an online campaign to coincide with the International Day of Light on 16 May 2023!
Entitled Say it with Light, the social media campaign intended to bring a strong message to the whole world while celebrating the International Day of Light.
The global community was invited to play a creative part in this initiative, with the aim to raise awareness about the importance of adequate light in our lives and the spaces that surround us.
The Lighting Police is an education-driven platform supported by a global multidisciplinary network with the goal of raising awareness, sparking transparent conversations, and speaking to the public about the importance of the “right” light. TLP has endorsed the mission that each person, no matter who they are, can understand, detect, and experience the value of the correct, designed, and considered quality of light.
For its part, Ciluz is a Light Research Centre that seeks to raise awareness and promote actions on the role of light in the quality of life and wellbeing. This organisation fulfills its mission through the generation of content and educational instances, reaching a large community in Latin America made up of professionals, lovers, and curious about light.
To participate in the Say It With Light Challenge you had to follow three steps:
1. Choose a local landmark or building, think of it as a canvas, and project a light message, whether in the form of colours, patterns, or simple text. Thinking of light as a messenger to the world, what would you like to convey?
2. Share the message as a sketch; an image, a gif, or a text. Be simple but creative and quick using Instagram drawing/painting tools like a collage (not programmes like Photoshop or Canva).
3. Upload the story, nominate two friends to take up the challenge, and tag @_ciluz and @thelightingpolice with the hashtags #diloconluz #sayitwithlight
Congratulations to everyone who participated!
In order to conclude this initiative and celebrate the achievements, we hosted a special online conversation between Ximena Muñoz Abogabir from Ciluz and Katia Kolovea from The Lighting Police, interviewed Thomas Schielke and Delight Lab, Andrea and Octavio Gana, and talked about light and communication, their work and their vision for the future!
Watch the full discussion below